Social Networking sites beneficial to direct marketers?
How the social networking is beneficial to direct marketers???….. but the millionaire question is “ is it the best way”? The explosion of social networking sites has been a boon for direct marketers....
View ArticleWhat Is The Meaning of Direct Marketing?
Direct Marketing: Direct marketing involves a variety of activities including database management, direct selling, telemarketing & direct response ads through direct mail, the internet and the...
View ArticleExplain The Meaning of Direct Response Advertising
DIRECT RESPONSE: It means where in individual potential customer of any demographic back ground, product user or even lifestyle segment could be reached with extreme accuracy....
View ArticleWhat Are The Advantages of Advertisement Through Direct Response?
Advantage of advertisement through direct response:- Special one to one communication:- It has the ability to target even the most narrowly defined audience. Instant feedback: Instant feedback...
View ArticleWhat Are The Disadvantages Of Advertising Through Direct Response?
Disadvantages of advertising through direct response: High cost:- High cost is a major problem. The cost of printing, production & personnel had all increased significantly in recent years. Same...
View ArticleWhat Is The Role of Direct Marketing In Integrated Marketing Communication?
Meaning: Direct marketing means selling the product without any middlemen. Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive marketing system that...
View ArticleExplain The Tools of Direct Marketing
Tools of Direct Marketing The following are major tools of direct marketing: Face to face selling. Telemarketing Direct Mail Marketing. Catalogue marketing. Direct response television marketing....
View ArticleWhat Is The Meaning of Direct Investment?
Direct Investment:- The Ultimate form of foreign involvement is direct ownership of foreign based assembly in manufacturing facilities. The foreign co. can buy part of full interest in a local co. or...
View ArticleElements of Direct & Indirect Taxes
INCOME TAX ACT 1961 DEFINITIONS Income tax: Income tax is a tax payable on the income earned by a person during the previous year Person: [section 2 (31)] a person includes an individual a Hindu...
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